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MDID Activation

Identify

For this case study I was given an opportunity to put together a proposal by the Director of Urban Design at Minneapolis Downtown Improvement District (MDID). The MDID uses funding from local businesses to make downtown Minneapolis Safer, Cleaner and Greener. One area of focus is Nicollet Avenue from 5th Street to 12th Street, which is undergoing a major redesign and reconstruction scheduled for completion in late 2017. Tasked to create a campaign to activate Nicollet, My research revealed key insights about the degree in which some businesses have been affected by construction.

 

Prototype

 

Evaluate

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